Lurni — career intelligence platform with Career GPS

About Lurni

Lurni is a career intelligence platform with an integrated language academy, built for adults who want to build a successful career and create new opportunities in their lives.

Lurni currently operates through two dedicated offerings:

Each offering has its own entry point and positioning. Once users register or log in, however, they enter a single connected Lurni ecosystem, where career development and language learning are integrated within one platform and one account.

Lurni Career

Lurni’s career platform is built around a carefully selected set of in-demand careers that are resilient to labour-market change. It determines which career paths are realistically achievable for each person based on their individual circumstances, constraints, behavioural characteristics and current labour-market conditions. The platform supports users throughout the entire journey — from choosing a career and making a decision through to job readiness and securing employment.

Lurni translates real labour-market demand into a structured system of practical micro-tasks, readiness assessment and portfolio development backed by verified results. Rather than delivering conventional educational content or generic career advice, the platform focuses on measurable job readiness and practical evidence of acquired competencies.

To deliver this model, Lurni combines labour-market intelligence, behavioural assessment systems, vacancy analysis, AI-driven sequences of practical tasks, dynamic generation of personalised career pathways and structured readiness assessment.

Over the long term, these systems are designed to become increasingly automated through AI orchestration pipelines, API integrations, vector embeddings, browser extensions and continuously updated labour-market intelligence infrastructure.

Who is Lurni Career for?

  • People who want to change their profession or career direction.
  • People who need help choosing the right career.
  • People who want a well-paid job.
  • People who want to master a profession that will remain in demand for the next 10 years.
  • People who are not prepared to spend 5–7 years earning a university degree in order to enter a new profession.

The Lurni Career Approach

  • Analyses vacancies across leading job platforms to identify careers in high demand, track emerging roles and monitor changing skill requirements.
  • Draws on authoritative labour-market research and data from the World Economic Forum, the International Labour Organization, the OECD, Eurostat, Cedefop (the European Centre for the Development of Vocational Training) and Gartner to identify careers with resilient long-term prospects.

How does Lurni Career work?

1. Career Discovery — 3–7 days

Users complete a behavioural assessment through hands-on immersion in a range of professions.

Instead of standard tests, they join fictional companies, try out different professional roles and perform realistic job tasks drawn from carefully selected career paths.

This approach assesses not only a person’s stated interests and preferences, but also how they act, make decisions and handle tasks in conditions that closely mirror a real professional environment.

2. Identifying the Best-Fit Career

Lurni matches the user’s abilities, behavioural traits and strengths against the requirements of in-demand careers with strong long-term prospects in the labour market.

The result is a well-founded career choice that reflects both the individual’s potential and real employment opportunities.

3. Learning by Doing — Workplace Simulator

Lurni applies Reverse Education — an inverted model of learning.

Instead of spending years studying theory before putting it into practice, users are immersed straight away in the professional environment of a simulated company and perform tasks specific to their chosen profession.

The required knowledge and skills are acquired directly through working on realistic assignments.

This approach ties learning to practical application and enables professional competencies to be built step by step.

The Result

1. Job-Ready in 6–12 Months

Users develop practical professional skills, build a portfolio and gain documented work outcomes, feedback and evidence of their competencies.

The goal is not simply to complete a training programme, but to achieve genuine practical readiness for professional work.

2. Interview Preparation

Lurni provides tools to build a CV, prepare for interviews, practise answering employers’ questions and enter the job market.

3. Job Search and Employment

The platform helps users find suitable vacancies across multiple job boards, connect with partner companies and receive support throughout the entire job search.

The long-term vision for the Lurni Career Intelligence platform is to transform how adults choose careers, develop professional capabilities and prepare for employment.

The platform is built on the principle of Reverse Education: developing professional skills through realistic work tasks, rather than through the traditional model that relies primarily on studying theory first.

Lurni Language Academy

🇬🇧 🇵🇱 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇨🇿

Foreign-language proficiency is not merely an educational outcome; it is a fundamental enabler of professional mobility, economic opportunity and personal independence. Insufficient language skills can restrict access to the international job market and hold back career progression and employment, even for highly qualified professionals. For people relocating to another country, the language barrier also hinders social integration and full participation in everyday life.

Lurni Language Academy combines modern learning technology, structured learning programmes, practical communication and ongoing support from professional teachers. The Academy is also developing game-based formats that simulate real-life situations, enabling learners to apply their language skills in conditions close to everyday communication.

The Academy is available both as a standalone learning product and as part of the Lurni career platform, where language learning is integrated into professional development. This allows learners to develop their communication skills in line with specific goals — from international employment and career growth to further study, relocation and settling into another country.

Key Features of the Lurni Language Academy Learning Model

1. One Integrated Learning Ecosystem, Led by Professional Experts

Lurni Language Academy turns language learning into practical preparation for what comes next: a new job, career progression, business growth, study or life abroad. Learners build useful vocabulary and communication skills in the language they need, with a clear path from lessons to real-world use.

Lurni is a complete learning ecosystem. It brings together, in one place, the features learners usually piece together from several different apps: a structured course, vocabulary training, mistake review, AI practice, writing feedback, exam preparation, career tools and expert support. Every part is connected, so what a learner studies in a lesson flows straight into their vocabulary, their reviews and their practice.

The Lurni programme was designed by a language-teaching expert with 17 years of experience. Unlike platforms that rely entirely on automatically generated content, Lurni builds video lessons by real teachers directly into its self-study programme.

What makes Lurni stand out:

  • a personal vocabulary trainer that collects every new word from the lessons and lets learners add their own words, each with AI-generated examples, audio and personal notes;
  • “Review mistakes” cards that turn each learner’s own errors into short, targeted lessons explaining what went wrong and how to get it right;
  • career tools connected to language learning that help build dynamic, personalised lessons;
  • gamification that keeps learners motivated every day, with Lurni World coming soon: a 3D virtual world where learners practise the language by living real-life situations.
  • an AI chat support inside every lesson;
  • an AI speaking and writing checker with instant, detailed feedback;
  • speaking practice with AI Experts;
  • several types of level assessment;
  • learning across iPhone, Android and the web.

Learners can study on their own with the app, get expert support, or combine both. Soon they will be able to chat with a language expert directly in the app and book classes, either for short-term help with a specific need or for regular ongoing lessons with a teacher.

This combines the flexibility of modern technology with the quality of professional teaching and personalised support. Technology extends the reach of professional teachers, making high-quality education more accessible and flexible

2. Professional English for Specific Industries — In Development

Lurni Language Academy is developing specialised English courses for specific professions. They will be available on the web platform and the mobile app. Each course will focus on the vocabulary, communication scenarios and professional standards of its field, so that learners can do their jobs with confidence in English. The first planned areas are Law, Healthcare, Engineering, Information Technology, Finance and Accounting, Hospitality and Tourism, and Aviation.

3. Pathways to Study in Poland (Further Destinations Coming Soon)

For international students who have chosen to pursue higher education abroad, Lurni Language Academy is developing a dedicated university preparation programme for study in Poland. It combines two things. The first is language training for the language of instruction and for academic settings. The second is structured support with application documents, so that students arrive ready both academically and administratively.

Lurni has confirmed partnerships with several Polish universities. These give students a clear, supported route from language preparation to enrolment, and give partner universities a pipeline of well-prepared international applicants.

The programme puts the Academy’s core principle into practice: language learning tied to a concrete goal in a person’s life, whether that is a new job, a career change or a university place in another country.

4. Lurni World — 3D Language Learning Experience — In Development

One of the Lurni Language Academy’s planned areas of development is an immersive, game-based life-simulation environment, similar to The Sims, in which language learning becomes an integral part of a virtual world.

Users will be able to build their own virtual life: finding a job, forming relationships, interacting with other characters and handling everyday situations in the language they are learning.

In this model, language is no longer a separate subject of study but a tool needed to achieve goals, make decisions and engage fully with the world around them.

Lurni: Relevance, Mission and Outlook

Quality Education and Lifelong Learning

Lurni was selected as an IMPACT startup at Web Summit 2025 for its focus on United Nations Sustainable Development Goal 4 — Quality Education.

Lurni contributes to this goal by advancing practical career education and language learning for adults. Both offerings reflect the goal’s commitment to lifelong learning.

Developing professional competencies and language skills also aligns directly with Target 4.4, which calls for substantially increasing the number of young people and adults who have relevant skills for employment, decent jobs and entrepreneurship.

Lurni Career builds learning around real labour-market requirements. Learners explore suitable career paths through practical tasks, develop professional competencies in a simulated workplace and build portfolios that demonstrate their abilities.

This approach creates a direct link between education and the practical skills required for professional work.

Lurni Language Academy combines live lessons with teachers, expert-led video lessons and self-paced digital learning, supported by regular practice, professional feedback and transparent progress tracking.

The Academy helps adults develop the communication skills they need for work, business, study, relocation and everyday life. Language learning is available both on its own and alongside career development.

By combining the flexibility of digital technology with professional teaching and ongoing support, Lurni enables adults to continue learning without having to give up work or other commitments.

Practical tasks and regular language practice allow learners to apply what they learn immediately, while systematic feedback helps them identify gaps and steadily strengthen the competencies they need.

Mission and Strategic Vision

Lurni’s mission is to expand access to education and to professional and economic opportunity by helping people overcome language barriers, master in-demand skills and realise their potential.

Lurni Career focuses on informed career choice, practical development of professional skills and preparation for the demands of today’s labour market.

Lurni Language Academy develops the language skills needed for an international career, education, relocation and a fulfilling life in another country.

In the long term, Lurni aims to build a unified, technology-driven learning ecosystem that brings together artificial intelligence, expert teaching, practical learning and labour-market intelligence.

The company’s goal is to make quality education more accessible, enable continuous development of language and professional competencies, and help people adapt to a changing world, broaden their career prospects and create new opportunities wherever they live.